Using SimplyMap to Understand Fitness Trends and Consumer Demand
Chad Boeninger, Business & Economics Subject Specialist at Ohio University Libraries has produced some excellent tutorial videos to help students learn how to analyze data and create maps and reports using SimplyMap. The latest addition to Chad's Business Blog involves a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. This video shows how to better understand the fitness market and locate potential competitors in Indianapolis using SimplyMap. The approach used can be applied to analysis of local consumer trends and competitors in other fields as well, all using data found in SimplyMap.
A list of all of Chad's video resources on SimplyMap can be found here.
Thank you to Chad for developing these valuable resources and making them available to the SimplyMap community!
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