Go up
Exploring SimplyMap Data: Consumer Buying Power
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap.
What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items.
This effectively allows researchers to determine a target area for potential consumers or buyers of a given type of product. Let’s take a look at an example.
Scenario: You want to identify target cities in Florida that would be most interested in home cooking products and appliances.
Using the CBP dataset, we can easily locate some target cities. Here’s how:
First, create a ranking report using Florida as the location. Next, navigate through the following path to select the variable, CBP: Food At Home (HH Avg).
Next, use the Analyze Data By feature and select cities to reveal your target areas.
And that’s all there is to it! You might then be only interested in cities with a population of at least 50k. This can easily be done by applying a data filter (read more here). The new results are shown below:
Interested in specific maps or a particular dataset? Let us know!
More from SimplyAnalytics
Posted on Jul 09, 2015 by Admin
In this week’s SimplyMap report, we set out to find which cities have the highest percentages of people who use their bike as their mode of transportation to work in the US. Let’s get sta...
Posted on Sep 27, 2019 by Admin
Hello readers! This week we provide an in-depth response to a question asking about the legend classification methods in SimplyAnalytics. This response is now part of our Help Center: htt...
Posted on Jun 16, 2016 by Admin
This week’s SimplyMap report is a quick tip that we hope you find useful and time saving. Did you know that SimplyMap will save all recently searched business queries for future usage? Le...
Posted on Jan 24, 2009 by Admin
Men's Health magazine took a look this month at where our wireless habits are most out of control. Their methodology includes the use of SimplyMap: First, we crunched data from SimplyMap...
Posted on May 06, 2016 by Admin
Visit us at booth #775 at the ALA 2016 annual conference to meet the SimplyMap team and learn more about the features and functions behind SimplyMap. Have a Ghirardelli Chocolate while we...
Posted on Nov 06, 2019 by Admin
Hello readers! We hope you’re having a wonderful week. Today we feature another entry from our From the Help Desk series. Let’s get started! Question: How do I analyze data for downtown? ...
Posted on Jun 25, 2015 by Admin
In this week’s SimplyMap report, we review the different options available when searching for a business. The easiest and fastest method of mapping businesses or creating a business repor...
Posted on Nov 11, 2015 by Admin
Inspired by a recent help desk ticket, we wanted to discuss how users may utilize SimplyMap to identify relationships between unique variables. For example, does having a college degree s...
Posted on Feb 17, 2015 by Admin
Our recent trip to Chicago exhibiting at the ALA Midwinter Meeting inspired this week’s SimplyMap blog post. Today, we’re going to demonstrate how to use business points in SimplyMap to a...
Posted on Apr 05, 2019 by Admin
Come visit the SimplyAnalytics booth (325) at the upcoming ACRL 2019 show in Cleveland! Say hello, grab a chocolate, and stay for a quick demo of SimplyAnalytics. The team will be showcas...