Go up
Exploring SimplyMap Data: Consumer Buying Power
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap.
What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items.
This effectively allows researchers to determine a target area for potential consumers or buyers of a given type of product. Let’s take a look at an example.
Scenario: You want to identify target cities in Florida that would be most interested in home cooking products and appliances.
Using the CBP dataset, we can easily locate some target cities. Here’s how:
First, create a ranking report using Florida as the location. Next, navigate through the following path to select the variable, CBP: Food At Home (HH Avg).
Next, use the Analyze Data By feature and select cities to reveal your target areas.
And that’s all there is to it! You might then be only interested in cities with a population of at least 50k. This can easily be done by applying a data filter (read more here). The new results are shown below:
Interested in specific maps or a particular dataset? Let us know!
More from SimplyAnalytics
Posted on Apr 18, 2008 by Admin
A team of librarians at Drexel University has developed a detailed poster to introduce SimplyMap as a new research tool for the student body. The poster was launched on Drexel Research Da...
Posted on Feb 05, 2015 by Admin
Our Winter Sweepstakes has begun! Enter to win an iPad Mini 3 or Kindle Fire. How to Enter: Follow @SimplyMap on Twitter Like our SimplyMap Facebook Page for a 2nd Chance to Win If you ...
Posted on May 15, 2015 by Admin
In this week’s SimplyMap report, we want to share with you the many options available when exporting maps in SimplyMap. In SimplyMap, when a user selects Export Map Image from the Actions...
Posted on Jun 08, 2023 by Admin
We are excited to announce Mansi Nishit Trivedi as the winner of the 2023 BRASS Student Travel Award sponsored by SimplyAnalytics! Mansi, a Master of Information student at Dalhousie, has...
Posted on Feb 16, 2009 by Admin
Men's Health conducted their first survey of America's recycling habits, and used SimplyMap in their research. Here’s how the editors explain their methodology: To determine how well citi...
Posted on Dec 15, 2014 by Admin
Stop by the Geographic Research booth at the Ontario Library Association Super Conference to check out SimplyMap Canada. The conference will take place January 28-31 at the Metro Toronto ...
Posted on Oct 12, 2010 by Admin
NC LIVE, a member-driven library service organization dedicated to providing online information services that support education, enhance statewide economic development, and increase qu...
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownershi...
Posted on Jan 16, 2026 by Admin
We are excited to be exhibiting at the Public Library Association (PLA) 2026 Conference in Minneapolis this April 1-3!
Posted on Oct 24, 2019 by Admin
Hi everybody! This week we wanted to bring you something unique, so we’re taking you behind the scenes to show you what goes in to setting up the SimplyAnalytics conference booth you’ve c...