Go up
The Landline Telephone’s Descent
Posted on Mar 30, 2016 by Admin
In previous blog entries we highlighted the usefulness of viewing multiple years of data for the same variable. In short, analyzing the same variable across multiple years allows users to identify trends. For example, in one of the previous blogs we showcased the explosion of tablet ownership over recent years (quadrupling!).For this week’s blog, we’ll see if the data matches our own observations on the rapid decline of landline phones in households. Let’s get started!
First, open a Standard Report and navigate through this path: MRI Consumer Survey » Telephone to find the variable, % Households w/ a Telephone: Have a landline telephone, 2015.
Hover over the variable and select the Select Variable Year option from the Action Dropdown menu. You will see the years 2008-2015 on your screen. Select each year as shown below:
Close out the variables panel to generate your report for the United States. Here are the results:
The percentage of households with a landline telephone has dropped significantly, from 82.87% in 2008 to 57% in 2015. We suspect this decrease is due in part to the rise in cell phones among other things, but we’ll leave that data to another blog.
Out of curiosity, we ran a Ranking Report to determine the top 5 counties in America with the highest % of households having a landline telephone:
Note: We applied a population filter of > 200,000.
We hope you enjoyed this week’s SimplyMap report - stay tuned for more!
More from SimplyAnalytics
Posted on Jul 20, 2020 by Admin
Hello readers! We hope you are doing well and staying safe. Today we are excited to introduce the Simmons NCS crosstabs functionality! This is a feature we’ve been working on for a while,...
Posted on Mar 04, 2020 by Admin
Come meet the SimplyAnalytics team at the 15th annual Electronic Resources and Libraries conference, held at the AT&T Hotel & Conference Center in Austin, TX. We will be exhibitin...
Posted on Sep 05, 2019 by Admin
We are pleased to be exhibiting again at the Charleston Library Conference, on Tuesday November 5th, 2019. The Vendor Showcase will be held in the Gaillard Center Grand Ballroom (95 Calho...
Posted on Sep 15, 2025 by Admin
SimplyAnalytics will be attending the upcoming NCLA Conference in Winston-Salem October 14-17!
Posted on Feb 20, 2018 by Admin
We are looking forward to attending the annual SCELC (Statewide California Electronic Library Consortium) Vendor day, at Loyola Marymount University in Los Angeles on March 8th. In additi...
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen. P$YCLE® is a segmentation system that evaluates consumers using key demogr...
Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...
Posted on Jun 08, 2023 by Admin
We are excited to announce Mansi Nishit Trivedi as the winner of the 2023 BRASS Student Travel Award sponsored by SimplyAnalytics! Mansi, a Master of Information student at Dalhousie, has...
Posted on Jan 27, 2015 by Admin
In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the...
Posted on Mar 13, 2023 by Admin
Hello readers! Today, we’re excited to officially introduce the Location Query Report in SimplyAnalytics. The Location Query Report is a powerful feature in SimplyAnalytics that allows us...