Go up
Exploring SimplyMap Data: P$YCLE
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen.
P$YCLE® is a segmentation system that evaluates consumers using key demographic factors that have the greatest effect on their financial behaviors, such as income, age, presence of children, home ownership and Nielsen' proprietary measure of Income Producing Assets (IPA). The result is a total of 58 P$YCLE® segments, within 12 P$YCLE Lifestage Groups, each with distinct usage patterns for financial and investment products and services.
Let’s take a look at the top segments from a few cities around the US. First, create a new Standard Report (under New Tabular Report > Standard Report). Next, open the variables panel and navigate to the P$YCLE® segments folder - from there, select Add All Variables from the action dropdown that appears. Close out the panel to generate your report for the US.
Hover over the Location header in your report and select Sort Descending to view the top segment for the United States:
The top segment for the United States is Segment 57: Young Urban Renters. To read more about this segment, hover over the variable and select View Metadata.
Lastly, add some locations of interest to your report and repeat the process above for each heading to view its highest segment. Results below!
Houston, TX - Segment 56: Economizers
San Francisco, CA - Segment 5: Power Couples
Pittsburgh, PA - Segment 49: Loan Rangers
We hope you enjoyed this week’s SimplyMap report reviewing the P$YCLE® data set - if your institution is interested in a trial of this package, please email support@geographicresearch.com
More from SimplyAnalytics
Posted on May 25, 2010 by Admin
The American Library Association 2010 Annual Conference is coming and the GRI team is gearing up for another great event this summer. We will be in Washington, D.C. again this year, June ...
Posted on Apr 30, 2020 by Admin
We find ourselves in the middle of an unprecedented crisis the likes of which most of us have never experienced before, and hopefully won’t have to experience again. There is the occasion...
Posted on Feb 21, 2018 by Admin
We are looking forward to sharing SimplyAnalytics with the public library community at the upcoming PLA 2018 Conference in Philadelphia, PA. Our team will be exhibiting in Booth #855. Vis...
Posted on Mar 11, 2024 by Admin
We're thrilled to announce that SimplyAnalytics will be exhibiting at the ALA Annual Conference in San Diego! We can't wait to connect with library professionals, share insights, and show...
Posted on Dec 02, 2014 by Admin
Today we take a look at one of the more advanced features in SimplyMap - editing the map legend. Editing the map legend is a great way to not only customize how the data is distributed on...
Posted on Feb 23, 2012 by Admin
Geographic Research, Inc. will be exhibiting at the Public Library Association (PLA) Conference. Visit us at Booth 2329 to learn more about SimplyMap and enter our raffle for a new com...
Posted on May 08, 2018 by Admin
We will be exhibiting at the SLA conference in Baltimore, MD this June. Stop by booth #912 and say hello - we look forward to demonstrating SimplyAnalytics, answering your questions, and ...
Posted on Dec 12, 2011 by Admin
Men's Health magazine has published a ranked list to help readers find the cities where Americans are the saddest and where they are living with big smiles on their faces. As they note, "...
Posted on Apr 17, 2018 by Admin
The SimplyAnalytics team would like to congratulate Rachel Holder, MLS candidate at Indiana University for being selected as this year's recipient of the BRASS Student Travel Award! ...
Posted on Dec 07, 2011 by Admin
We will be exhibiting at the American Library Association Midwinter Meeting & Exhibition in Dallas this January. Visit us at booth 2513 for a demonstration and to have all your Simply...