Go up
Identifying Top PRIZM Segments
Posted on Feb 27, 2015 by Admin
SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every household in the United States is assigned to one of 66 segments, and Nielsen provides detailed information about each segment, such as demographic characteristics, shopping habits, financial and technology preferences, media habits, and much more.
PRIZM segments define every U.S. household in terms of 66 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. Used by thousands of marketers within Fortune 500 companies, PRIZM provides the "common language" for marketing in an increasingly diverse and complex American marketplace.
Let’s start by identifying the largest PRIZM segments in some target locations.
First, create a Standard Report using your target locations. We’ll compare some different ZIP codes within and including the city of Boston, MA. Next, navigate to the PRIZM segments. You will want to select each # segment within that folder. Lastly, close the window to generate your report.
To locate the highest segment within each location, hover over a location and select Sort Descending. SimplyMap will reprocess the report, showing the highest figure at the top for the selected location.
Here are the results for each ZIP code and the city of Boston.
02210: Young Digerati
02115: Urban Achievers
Boston: Bohemian Mix
To find out more information about each segment, hover over the segment and select View Metadata. The metadata for each segment above is presented below:
ZIP Code 02210: Young Digerati
ZIP Code 02115: Urban Achievers
Boston, MA: Bohemian Mix Metadata
We hope you enjoyed this week’s blog. Stay tuned for more reports and SimplyMap tips! If you haven’t already, don’t forget to follow us on Twitter and Like Us on Facebook to get yourself entered into our Winter Sweepstakes!
More from SimplyAnalytics
Posted on Sep 10, 2019 by Admin
Hello readers! It’s been a minute since our last tutorial post, but you can expect to see more content on a weekly basis moving forward. “From the Help Desk” is a new feature on the blog ...
Posted on May 08, 2018 by Admin
This summer's ALA conference is in New Orleans and the SimplyAnalytics team will be exhibiting at booth #837. We hope you stop by to learn about new features, check out our new data offer...
Posted on Nov 11, 2015 by Admin
Inspired by a recent help desk ticket, we wanted to discuss how users may utilize SimplyMap to identify relationships between unique variables. For example, does having a college degree s...
Posted on May 06, 2013 by Admin
The GRI team is looking forward to exhibiting at SLA 2013 at the San Diego Convention Center, June 9th through the 11th. The Special Libraries Association (SLA) is a nonprofit global orga...
Posted on Dec 15, 2014 by Admin
Custom Locations allow SimplyMap users to combine several locations into one larger region. For example, you can use this feature to combine three adjacent ZIP Codes to create your study ...
Posted on Apr 30, 2008 by Admin
Doreen Harwood, Business Librarian from the University of Washington has developed a series of detailed tutorials on using SimplyMap. The tutorials, which are Flash-based and interactive,...
Posted on Apr 07, 2020 by Admin
As COVID-19 spreads across the United States researchers need access to the latest data visualization and analytics tools. As a result, the SimplyAnalytics team just added COVID-19 data ...
Posted on Apr 10, 2015 by Admin
In this week’s SimplyMap report, we explore one of the newer datasets available: Retail Market Power®. What is it? In short, the Retail Market Power® dataset helps users identify opportun...
Posted on Jun 21, 2019 by Admin
Come visit the SimplyAnalytics booth (#3010) at the upcoming ALA 2019 show in Washington, D.C.! Our team will be on hand offering quick demos of SimplyAnalytics, answering questions and s...
Posted on Apr 27, 2015 by Admin
In this week’s write up we want to share some quick tips and tricks that you might not yet know about in SimplyMap. TIP #1 Did you know that you can share your work? SimplyMap allows you ...