Go up
Identifying Top PRIZM Segments
Posted on Feb 27, 2015 by Admin
SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every household in the United States is assigned to one of 66 segments, and Nielsen provides detailed information about each segment, such as demographic characteristics, shopping habits, financial and technology preferences, media habits, and much more.
PRIZM segments define every U.S. household in terms of 66 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. Used by thousands of marketers within Fortune 500 companies, PRIZM provides the "common language" for marketing in an increasingly diverse and complex American marketplace.
Let’s start by identifying the largest PRIZM segments in some target locations.
First, create a Standard Report using your target locations. We’ll compare some different ZIP codes within and including the city of Boston, MA. Next, navigate to the PRIZM segments. You will want to select each # segment within that folder. Lastly, close the window to generate your report.
To locate the highest segment within each location, hover over a location and select Sort Descending. SimplyMap will reprocess the report, showing the highest figure at the top for the selected location.
Here are the results for each ZIP code and the city of Boston.
02210: Young Digerati
02115: Urban Achievers
Boston: Bohemian Mix
To find out more information about each segment, hover over the segment and select View Metadata. The metadata for each segment above is presented below:
ZIP Code 02210: Young Digerati
ZIP Code 02115: Urban Achievers
Boston, MA: Bohemian Mix Metadata
We hope you enjoyed this week’s blog. Stay tuned for more reports and SimplyMap tips! If you haven’t already, don’t forget to follow us on Twitter and Like Us on Facebook to get yourself entered into our Winter Sweepstakes!
More from SimplyAnalytics
Posted on Nov 11, 2014 by Admin
With Veteran’s Day in the US this week, we thought it would be an ideal time to explore some of the variables in SimplyMap that pertain to veterans. Specifically, we wanted to know which ...
Posted on May 26, 2016 by Admin
In this week’s report exploring SimplyMap data, we take a look at the variables available relative to internet search engines used. The source of this data will come from the SimmonsLOCAL...
Posted on Apr 17, 2009 by Admin
The Special Libraries Association will hold its Annual Conference in Washington, DC at the Washington Walter E. Washington Convention Center from June 14-17 2009. The conference will crea...
Posted on Jun 21, 2019 by Admin
Come visit the SimplyAnalytics booth (#3010) at the upcoming ALA 2019 show in Washington, D.C.! Our team will be on hand offering quick demos of SimplyAnalytics, answering questions and s...
Posted on Dec 30, 2009 by Admin
Skokie Public Library, in Skokie, IL has published a useful overview of SimplyMap on the Mike's Space blog on SkokieNet. The article is filled with examples of research questions that can...
Posted on Oct 07, 2013 by Admin
Do you know the quickest way to find the name of a Block Group, Census Tract or ZIP code in our upcoming release for 3.0? The i-Tool gives you the ability to click anywhere on a map to g...
Posted on Aug 30, 2009 by Admin
Jeff Zaslow, Wall Street Journal columnist and co-author of the The Last Lecture, will speak at the Orlando, FL Public Library on Friday, September 11 at 7 p.m. Zaslow helped the late Ran...
Posted on Feb 27, 2015 by Admin
SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every house...
Posted on Dec 06, 2009 by Admin
ALA's Choice Magazine, publisher of independent reviews of products and services for academic libraries, released a new review of SimplyMap in the December 2009 edition. The reviewer, Car...
Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...