Go up
Identifying Top PRIZM Segments
Posted on Feb 27, 2015 by Admin
SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every household in the United States is assigned to one of 66 segments, and Nielsen provides detailed information about each segment, such as demographic characteristics, shopping habits, financial and technology preferences, media habits, and much more.
PRIZM segments define every U.S. household in terms of 66 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. Used by thousands of marketers within Fortune 500 companies, PRIZM provides the "common language" for marketing in an increasingly diverse and complex American marketplace.
Let’s start by identifying the largest PRIZM segments in some target locations.
First, create a Standard Report using your target locations. We’ll compare some different ZIP codes within and including the city of Boston, MA. Next, navigate to the PRIZM segments. You will want to select each # segment within that folder. Lastly, close the window to generate your report.
To locate the highest segment within each location, hover over a location and select Sort Descending. SimplyMap will reprocess the report, showing the highest figure at the top for the selected location.
Here are the results for each ZIP code and the city of Boston.
02210: Young Digerati
02115: Urban Achievers
Boston: Bohemian Mix
To find out more information about each segment, hover over the segment and select View Metadata. The metadata for each segment above is presented below:
ZIP Code 02210: Young Digerati
ZIP Code 02115: Urban Achievers
Boston, MA: Bohemian Mix Metadata
We hope you enjoyed this week’s blog. Stay tuned for more reports and SimplyMap tips! If you haven’t already, don’t forget to follow us on Twitter and Like Us on Facebook to get yourself entered into our Winter Sweepstakes!
More from SimplyAnalytics
Posted on Apr 17, 2009 by Admin
The Special Libraries Association will hold its Annual Conference in Washington, DC at the Washington Walter E. Washington Convention Center from June 14-17 2009. The conference will crea...
Posted on Jun 09, 2021 by Admin
Hello (virtual) ALA attendees! Thank you for dropping by our booth to learn more about SimplyAnalytics. Please email us if you have any questions or would like a live demo or free 30 day ...
Posted on Oct 12, 2010 by Admin
NC LIVE, a member-driven library service organization dedicated to providing online information services that support education, enhance statewide economic development, and increase qu...
Posted on May 31, 2011 by Admin
Kenneth Johnson of the Science, Industry, and Business Library at the New York Public Library recently provided a "boot camp" on the library's market research resources to budding entrep...
Posted on May 06, 2013 by Admin
The GRI team is looking forward to exhibiting at SLA 2013 at the San Diego Convention Center, June 9th through the 11th. The Special Libraries Association (SLA) is a nonprofit global orga...
Posted on Mar 04, 2020 by Admin
Come meet the SimplyAnalytics team at the 15th annual Electronic Resources and Libraries conference, held at the AT&T Hotel & Conference Center in Austin, TX. We will be exhibitin...
Posted on Apr 18, 2017 by Admin
We look forward to attending the Texas Library Association Conference this week in San Antonio and visiting with the library community. Stop by our new SimplyAnalytics booth (2029) and ta...
Posted on Nov 29, 2009 by Admin
Legal Information Alert, a monthly newsletter covering what's new in legal publications, databases and research techniques, published a review of SimplyMap in their April 2009 issue title...
Posted on Dec 02, 2014 by Admin
Today we take a look at one of the more advanced features in SimplyMap - editing the map legend. Editing the map legend is a great way to not only customize how the data is distributed on...
Posted on Feb 19, 2016 by Admin
Drop by booth #857 at PLA 2016 to meet the SimplyMap team and learn more about the features and functions behind SimplyMap. Have a Ghirardelli Chocolate while we present SimplyMap and off...