Go up
Exploring SimplyMap Data: SimmonsLOCAL Lifestyle Statements
Posted on Jun 08, 2015 by Admin
In this week’s report we take a look at one folder found within SimplyMap’s SimmonsLOCAL data package. SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
The folder we are looking at today is the Lifestyle Statements folder. Here you will find 26 unique lifestyle statement subcategories ranging from attitude and opinions on apparel, to diet and health statements. The picture below shows the options available.
In this showcase we will create a Ranking Report using the variable statement AGREE A LOT - NUTRITIONAL VALUE MOST IMPORTANT IN FOOD I EAT. This can be found at this path:
SimmonsLOCAL » LIFESTYLE STATEMENTS » ATTITUDES/OPINIONS - ABOUT FOOD » ATTITUDES/OPINIONS (FOOD) - AGREE A LOT
First, select New Ranking found at the top of SimplyMap. Next, click on Variables and navigate through the above path to locate the variable.
Under locations, select USA as your geography and use the Analyze Data By functionality to select Cities.
Apply a population filter (read more about using filters here) to only show cities with 100,000 or more residents, and the final result will look like this:
Note: you can see your applied filter located towards the top of your report by the Active Filter text.
At 38.24% Paterson, NJ ranks first in the United States (cities > 100k) for folks who agree a lot with the statement: NUTRITIONAL VALUE MOST IMPORTANT IN FOOD I EAT.
To quickly map Paterson, NJ hover over the location and select Create Map:
Map of Paterson, NJ:
We hope you enjoyed this look into the SimmonsLOCAL data set. With over 60,000 variables in the package, we will be posting many more variable spotlight reports.
Don’t forget to follow us on Twitter, and Like Us on Facebook to stay up to date with SimplyMap.
More from SimplyAnalytics
Posted on Mar 10, 2011 by Admin
The GRI team is looking forward to exhibiting at ACRL 2011 at the PA Convention Center in Philadelphia, March 30 - April 1, 2011. Every other year, ACRL offers its premier professional d...
Posted on Dec 12, 2011 by Admin
Men's Health magazine has published a ranked list to help readers find the cities where Americans are the saddest and where they are living with big smiles on their faces. As they note, "...
Posted on Jan 23, 2015 by Admin
SimplyMap offers a total of 5 unique types of reports: Standard Report, Ranking Report, Business Report, Ring Study, and Location Analysis. This brief write up will define what each repor...
Posted on Oct 24, 2019 by Admin
Hi everybody! This week we wanted to bring you something unique, so we’re taking you behind the scenes to show you what goes in to setting up the SimplyAnalytics conference booth you’ve c...
Posted on Jun 07, 2011 by Admin
We will be exhibiting at the Special Library Association Annual Conference in Philadelphia and the American Library Association conference in New Orleans later this month. Come and visit ...
Posted on Oct 23, 2009 by Admin
SimplyMap was highlighted in the Wake County, NC Public Library Business Blog today as a valuable tool for business planning. Wake County has access to SimplyMap through NC LIVE, a statew...
Posted on Jun 09, 2021 by Admin
Hello (virtual) ALA attendees! Thank you for dropping by our booth to learn more about SimplyAnalytics. Please email us if you have any questions or would like a live demo or free 30 day ...
Posted on Mar 21, 2011 by Admin
Men's Health magazine decided to crown one town America's Most Socially Networked City, and has generated quite a buzz in the process. Their survey examined the number of Facebook and Li...
Posted on Aug 26, 2015 by Admin
Most people in the United States could probably guess which cities are popular amongst tourists - Los Angeles and New York. But can you guess how much money is spent in novelty and souven...
Posted on Oct 27, 2017 by Admin
Welcome to our first ever SimplyAnalytics blog! Every Friday we’ll post a write up on a specific feature or highlight some interesting data in SimplyAnalytics. The goal of these posts is ...