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Adventures in Marketing Research: NYPL
Posted on May 31, 2011 by Admin
Kenneth Johnson of the Science, Industry, and Business Library at the New York Public Library recently provided a "boot camp" on the library's market research resources to budding entrepreneurs participating in FastTrac® NewVenture™. After several weeks, he was eager to learn the extent to which these folks used the available resources to create a pitch for their business idea. SimplyMap proved itself an extremely useful tool - see the NYPL blog for complete details and several examples of SimplyMap in use.
More from SimplyAnalytics
Posted on Jan 28, 2010 by Admin
Come visit the Geographic Research booth at the Ontario Library Association Super Conference, February 24-27, 2010 at the Metro Toronto Convention Centre. The Ontario Library Association ...
Posted on Feb 13, 2015 by Admin
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Posted on Oct 07, 2013 by Admin
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Posted on Oct 27, 2017 by Admin
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Posted on Jan 27, 2015 by Admin
In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the...
Posted on Jun 21, 2019 by Admin
Come visit the SimplyAnalytics booth (#3010) at the upcoming ALA 2019 show in Washington, D.C.! Our team will be on hand offering quick demos of SimplyAnalytics, answering questions and s...
Posted on Nov 11, 2013 by Admin
Chad Boeninger, Business & Economics Subject Specialist at Ohio University Libraries has produced some excellent tutorial videos to help students learn how to analyze data and create ...
Posted on Feb 27, 2015 by Admin
SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every house...
Posted on Apr 18, 2017 by Admin
We look forward to attending the Texas Library Association Conference this week in San Antonio and visiting with the library community. Stop by our new SimplyAnalytics booth (2029) and ta...
Posted on Mar 11, 2024 by Admin
We're thrilled to announce that SimplyAnalytics will be exhibiting at the ALA Annual Conference in San Diego! We can't wait to connect with library professionals, share insights, and show...