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Adventures in Marketing Research: NYPL
Posted on May 31, 2011 by Admin
Kenneth Johnson of the Science, Industry, and Business Library at the New York Public Library recently provided a "boot camp" on the library's market research resources to budding entrepreneurs participating in FastTrac® NewVenture™. After several weeks, he was eager to learn the extent to which these folks used the available resources to create a pitch for their business idea. SimplyMap proved itself an extremely useful tool - see the NYPL blog for complete details and several examples of SimplyMap in use.
More from SimplyAnalytics
Posted on Oct 30, 2018 by Admin
We are pleased to be exhibiting at this year's 30th Annual Charleston Library Conference! The Charleston Vendor Showcase will be held Tuesday, November 6, 2018, from 10:30 a.m. to 6:00 p....
Posted on Oct 24, 2014 by Admin
At times it can be useful to apply filters to the data in SimplyMap as a means of focusing on specific characteristics, or preforming a query. For example, a map showing household income ...
Posted on May 24, 2023 by Admin
SimplyAnalytics is excited to attend. Swing by booth 1733 for a brief demo, and discover how our user-friendly demographics, business, health & marketing data analytics and visualizat...
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen. P$YCLE® is a segmentation system that evaluates consumers using key demogr...
Posted on Aug 22, 2009 by Admin
Lynda Kellam, the Data Services & Government Information Librarian at the University of North Carolina, Greensboro has produced some new tutorial videos to help students learn how to ...
Posted on Nov 24, 2014 by Admin
In this week’s report, we research America’s most educated cities. SimplyMap contains a total of 111 educational attainment variables, including general population and by race. We used th...
Posted on Feb 24, 2023 by Admin
We are excited to attend SCELCapalooza 2023, a three-day conference for academic and research librarians in Southern California. The Vendor Day showcase will take place on March 1st, 2023...
Posted on Sep 05, 2019 by Admin
We are pleased to be exhibiting again at the Charleston Library Conference, on Tuesday November 5th, 2019. The Vendor Showcase will be held in the Gaillard Center Grand Ballroom (95 Calho...
Posted on Feb 23, 2012 by Admin
Geographic Research, Inc. will be exhibiting at the Public Library Association (PLA) Conference. Visit us at Booth 2329 to learn more about SimplyMap and enter our raffle for a new com...
Posted on Dec 03, 2015 by Admin
With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis. First, open the Variables panel and cli...