Go up
Visualizing Brand Preference: Athletic Shoes
Posted on Feb 14, 2017 by Admin
In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America's geographic preferences in credit cards, and mayonnaise brands. This week we’ll take a look at athletic shoe brand preference in the US for adults 18+.
Similar to the previous entries, we will use the SimmonsLOCAL data set to put these maps together. If your institution does not currently subscribe to the SimmonsLOCAL package, feel free to reach out to us about setting up a free 30-day trial. Let’s get started.
The maps below can each be generated in less than a minute! Open up the Variables panel, and find the variables in question at this path: SimmonsLOCAL » APPAREL » SHOES/ FOOTWEAR » SHOES/ FOOTWEAR - BRANDS.
Click on the variable you are interested, and close out the panel to automatically generate a map of the United States. Results for 3 different brands below!
New Balance
Nike
Adidas
A few interesting takeaways from these maps:
1. New Balance is popular amongst the northern half of the US
2. Folks in the south east love their Nikes
3. Adidas dominates the southern portion of the US, including the south west
Can you think of any other brands of items you would like to see mapped? The SimmonsLOCAL data set contains 8,000 specific brands, it is very possible that we have the data you are looking for. Let us know in the comments below!
More from SimplyAnalytics
Posted on Jul 28, 2013 by Admin
We recently discovered some interesting data on participation and attitudes towards recycling, and decided to dig a bit deeper into our Experian SimmonsLOCAL data. This data package inclu...
Posted on Aug 15, 2013 by Admin
Anyone who has traveled to Seattle hoping for a sunny day could fairly estimate that it is one of the rainiest states with the highest level of precipitation each year. SimmonsLOCAL varia...
Posted on Jun 09, 2021 by Admin
Hello (virtual) ALA attendees! Thank you for dropping by our booth to learn more about SimplyAnalytics. Please email us if you have any questions or would like a live demo or free 30 day ...
Posted on Oct 07, 2013 by Admin
Do you know the quickest way to find the name of a Block Group, Census Tract or ZIP code in our upcoming release for 3.0? The i-Tool gives you the ability to click anywhere on a map to g...
Posted on Dec 02, 2014 by Admin
Today we take a look at one of the more advanced features in SimplyMap - editing the map legend. Editing the map legend is a great way to not only customize how the data is distributed on...
Posted on Feb 16, 2009 by Admin
Men's Health conducted their first survey of America's recycling habits, and used SimplyMap in their research. Here’s how the editors explain their methodology: To determine how well citi...
Posted on May 25, 2010 by Admin
We will be exhibiting at the 2010 SLA Annual Conference & INFO-EXPO June 13-15 at the Ernest N. Morial Convention Center in New Orleans, LA. Join us at booth 1537 - bring your quest...
Posted on Jun 02, 2017 by Admin
We can't wait for ALA Annual this Summer, and the opportunity to share SimplyAnalytics with the ALA community. Stop by the SimplyAnalytics booth (1339) and take a peak at what we've been ...
Posted on Mar 14, 2010 by Admin
The GRI team was honored to learn that SimplyMap was included in this year's Choice Outstanding Academic Title List, published in the January 2010 issue of Choice Magazine. This is a grea...
Posted on Mar 13, 2023 by Admin
Hello readers! Today, we’re excited to officially introduce the Location Query Report in SimplyAnalytics. The Location Query Report is a powerful feature in SimplyAnalytics that allows us...