Go up
Exploring SimplyMap Data: Using the Internet to Make Phone Calls
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownership in the US and how the iPad dominates that area. It’s one thing to “know” that tablet ownership has grown, but it’s another thing to view the supporting data behind it.
This week, let’s explore another variable we presume has markedly increased in recent years - the % of Households who used the internet to make a phone call. Let’s get started!
Open up a Standard Report via the New Tabular Report button at the top of SimplyMap:
Navigate through this path: MRI Consumer Survey » Internet » Internet Access and Activities to find the variable, % Households Using - Internet Activities: Made a phone call, 2015.
Hover over the Action menu on the variable and select the available years from the Select Variable Year option, shown above.
Close out the Variables panel to generate your report. Results below!
It looks like using the internet to make a phone call has exploded in recent years, from 2.7% in 2008 to 22% in 2015. Why do you think this is? Aside from the availability of the internet in general, it could be due to the rise in tablets, FaceTime and Skype.
Stay tuned for more in this series, and let us know if there’s anything within SimplyMap you’d like to see written about!
More from SimplyAnalytics
Posted on Jan 27, 2015 by Admin
In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the...
Posted on May 19, 2015 by Admin
We will be attending ALA this summer in San Francisco (hint: dress warm!). Visit us at Booth 413 and don't forget to enter our raffle - we will be giving away a $100 gift certificate to A...
Posted on Jun 09, 2021 by Admin
Hello readers! SimplyAnalytics will be exhibiting at the Virtual ALA Annual Conference this year on June 23-26. Be sure to drop by our booth, and click the banner image to video chat with...
Posted on Jul 28, 2013 by Admin
We recently discovered some interesting data on participation and attitudes towards recycling, and decided to dig a bit deeper into our Experian SimmonsLOCAL data. This data package inclu...
Posted on Sep 10, 2019 by Admin
Hello readers! It’s been a minute since our last tutorial post, but you can expect to see more content on a weekly basis moving forward. “From the Help Desk” is a new feature on the blog ...
Posted on Jan 24, 2009 by Admin
Men's Health magazine took a look this month at where our wireless habits are most out of control. Their methodology includes the use of SimplyMap: First, we crunched data from SimplyMap...
Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...
Posted on Feb 21, 2018 by Admin
We are looking forward to attending our first Electronic Resources & Libraries (ER&L) conference in Austin, TX! Visit us at Table #510 for a closer look at SimplyAnalytics – the b...
Posted on Oct 26, 2018 by Admin
Welcome readers! This week we’ll take a look at how to browse for data by category in SimplyAnalytics. Browsing by Category is the default way of browsing for data in SimplyAnalytics. It ...
Posted on Nov 24, 2014 by Admin
In this week’s report, we research America’s most educated cities. SimplyMap contains a total of 111 educational attainment variables, including general population and by race. We used th...