Go up
Exploring SimplyMap Data: Using the Internet to Make Phone Calls
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownership in the US and how the iPad dominates that area. It’s one thing to “know” that tablet ownership has grown, but it’s another thing to view the supporting data behind it.
This week, let’s explore another variable we presume has markedly increased in recent years - the % of Households who used the internet to make a phone call. Let’s get started!
Open up a Standard Report via the New Tabular Report button at the top of SimplyMap:
Navigate through this path: MRI Consumer Survey » Internet » Internet Access and Activities to find the variable, % Households Using - Internet Activities: Made a phone call, 2015.
Hover over the Action menu on the variable and select the available years from the Select Variable Year option, shown above.
Close out the Variables panel to generate your report. Results below!
It looks like using the internet to make a phone call has exploded in recent years, from 2.7% in 2008 to 22% in 2015. Why do you think this is? Aside from the availability of the internet in general, it could be due to the rise in tablets, FaceTime and Skype.
Stay tuned for more in this series, and let us know if there’s anything within SimplyMap you’d like to see written about!
More from SimplyAnalytics
Posted on May 17, 2012 by Admin
We will be exhibiting at the American Library Association (ALA) Conference in Anaheim Friday June 22nd - Monday June 25th. Visit us at Booth 421 to learn more about SimplyMap and enter ou...
Posted on May 19, 2015 by Admin
We will be attending ALA this summer in San Francisco (hint: dress warm!). Visit us at Booth 413 and don't forget to enter our raffle - we will be giving away a $100 gift certificate to A...
Posted on May 23, 2019 by Admin
Come visit the SimplyAnalytics team at the Special Library Association's Annual Conference in Cleveland. Special librarians and other information professionals come together at SLA’s annu...
Posted on Jan 23, 2015 by Admin
SimplyMap offers a total of 5 unique types of reports: Standard Report, Ranking Report, Business Report, Ring Study, and Location Analysis. This brief write up will define what each repor...
Posted on Jan 16, 2026 by Admin
We are excited to be exhibiting at the Public Library Association (PLA) 2026 Conference in Minneapolis this April 1-3!
Posted on Mar 21, 2011 by Admin
Men's Health magazine decided to crown one town America's Most Socially Networked City, and has generated quite a buzz in the process. Their survey examined the number of Facebook and Li...
Posted on Mar 11, 2024 by Admin
We're thrilled to announce that SimplyAnalytics will be exhibiting at the ALA Annual Conference in San Diego! We can't wait to connect with library professionals, share insights, and show...
Posted on Jan 08, 2018 by Admin
The SimplyAnalytics team will be exhibiting at ALA Midwinter in Denver February 9-12. Stop by booth 2152 for a visit and a tour of SimplyAnalytics, the best-in-class analytics and data vi...
Posted on Oct 26, 2018 by Admin
Welcome readers! This week we’ll take a look at how to browse for data by category in SimplyAnalytics. Browsing by Category is the default way of browsing for data in SimplyAnalytics. It ...
Posted on Jul 19, 2016 by Admin
Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL ...