Go up
Exploring SimplyMap Data: ConneXions® from Nielsen
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior and usage measures for technology, voice, video and data services with demographics and lifestyle characteristics. ConneXions® enables communications service providers, consumer durables manufacturers, and other companies focused on technology adoption a way to cost-effectively and efficiently retain existing customers, while continuing to acquire new ones.
To give you an idea of these segments, we’ll rank some cities from the US and view each of the top segment’s metadata. Let’s get started!
Step 1: Create a Standard Report by selecting New Tabular Report > Standard Report.
Step 2: Choose a location from the Locations panel - in this example, we will first use Austin, TX as our location. Close out the Locations panel.
Step 3: Click on the Variables panel and select the ConneXions® folder. Click on Segments and select “Use All Variables” from the Actions dropdown. Close out the Locations panel to generate your report.
Step 4: To view the highest segment in the city of Austin, hover over the city and select Sort Descending from the actions dropdown that appears.
It looks like the largest segment for Austin is Segment 30: Techs and the City. To read about the segment, hover over the variable and select “View Metadata” - below is an excerpt of this segment’s metadata:
We repeated the process for the cities of Miami and Atlanta to see what their top segments were. Atlanta had a similar result to Austin, with "You & iTunes" as the top segment, but Miami's "Last to Adopt" segment was most prevalent, reflecting an older average population. Log in to SimplyMap to run your own local analysis - share your results in the comments!
We hope you enjoyed this week’s SimplyMap report. Don’t forget to follow us on Twitter and Like Us on Facebook to keep up to date on all things SimplyMap.
If the institution you are associated with subscribes to SimplyMap and would like a free trial of this data module, please feel free to email: support@geographicresearch.com with your request.
More from SimplyAnalytics
Posted on May 28, 2009 by Admin
The Charleston Advisor, which publishes critical reviews of online resources for libraries, published a review of SimplyMap in April. We are very pleased to have received 4 1/4 stars out...
Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...
Posted on Jun 02, 2017 by Admin
We can't wait for ALA Annual this Summer, and the opportunity to share SimplyAnalytics with the ALA community. Stop by the SimplyAnalytics booth (1339) and take a peak at what we've been ...
Posted on Mar 09, 2010 by Admin
The GRI team will be exhibiting at the 2010 Public Library Association conference later this month at the Oregon Convention Center in Portland, OR. The PLA National Conference is the prem...
Posted on Dec 07, 2011 by Admin
We will be exhibiting at the American Library Association Midwinter Meeting & Exhibition in Dallas this January. Visit us at booth 2513 for a demonstration and to have all your Simply...
Posted on Nov 06, 2014 by Admin
With over 75,000 variables in SimplyMap, you can find virtually any information you want. This week, we take a look at which U.S. locations spend the most money eating at restaurants or c...
Posted on Sep 27, 2019 by Admin
Hello readers! This week we provide an in-depth response to a question asking about the legend classification methods in SimplyAnalytics. This response is now part of our Help Center: htt...
Posted on Sep 15, 2025 by Admin
SimplyAnalytics will be attending the upcoming NCLA Conference in Winston-Salem October 14-17!
Posted on Apr 10, 2015 by Admin
In this week’s SimplyMap report, we explore one of the newer datasets available: Retail Market Power®. What is it? In short, the Retail Market Power® dataset helps users identify opportun...
Posted on Jun 02, 2016 by Admin
Three weeks ago we utilized the SimmonsLOCAL data set to visualize contiguous America’s mayonnaise brand preference. Staying with the American visualization theme, this week’s report will...