Go up
Exploring SimplyMap Data: Frequent Flyer Programs
Posted on Sep 03, 2015 by Admin
This week we explore the SimmonsLOCAL data package to find which cities in America have the highest percentage of residents enrolled in a frequent flyer program. SimmonsLOCAL is available as an add on data package to SimplyMap, and contains over 50,000 variables. The data measures 210 American DMA's (Designated Market Areas) with data estimated down to the block group level.
With over 50,000 variables in the data package, you can imagine the variety of variables available to you - in this example we’ll take a look specifically at survey takers who said YES to being currently enrolled in a frequent flyer program. In total, there is 24 variables related to frequent flyer programs including airline specific programs from: Southwest Airlines, Delta, United, and Continental. Let’s get started!
First, create a Ranking Report in SimplyMap.
Open the Variables tab and follow this path: SimmonsLOCAL » TRAVEL » FREQUENT FLYER PROGRAM » FREQUENT FLYER PROG-CURRENTLY ENROLLED?
Next, click on the Locations panel and use the USA as your geography. Once you close out the Locations panel, SimplyMap will generate your report. Use the Analyze Data By feature to analyze the USA by Cities.
Lastly, we applied a population filter to only show cities larger than 150,000 residents. Results below!
Arlington, VA comes away as the #1 spot in the United States for highest percentage of residents enrolled in a frequent flyer program. Seattle and San Francisco come in a distant 2nd and 3rd, respectively.
We hope you enjoyed this week’s SimplyMap report exploring data within the SimmonsLOCAL package. If your institution is interested in a free trial, send us an email to: support@geographicresearch.com
More from SimplyAnalytics
Posted on Feb 14, 2017 by Admin
In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America's geographic preferences in credit cards, and mayonnai...
Posted on May 08, 2018 by Admin
This summer's ALA conference is in New Orleans and the SimplyAnalytics team will be exhibiting at booth #837. We hope you stop by to learn about new features, check out our new data offer...
Posted on Mar 02, 2009 by Admin
ACRL's 14th National Conference will be held at the Washington State Trade and Convention Center in downtown Seattle, March 12-15, 2009. Every other year, ACRL offers its premier profe...
Posted on Oct 02, 2015 by Admin
In this week’s SimplyMap tip, we wanted to do a quick write up reminding users about the Saved Tabs feature within SimplyMap. Did you know that SimplyMap will automatically save all of yo...
Posted on Jun 02, 2016 by Admin
Three weeks ago we utilized the SimmonsLOCAL data set to visualize contiguous America’s mayonnaise brand preference. Staying with the American visualization theme, this week’s report will...
Posted on May 03, 2011 by Admin
The GRI team is very excited to announce the launch of SimplyMap 2.0! Completely redesigned, it is now easier than ever to access data and create professional quality thematic maps and re...
Posted on Jan 23, 2024 by Admin
We are excited to again make the trip to Los Angeles for SCELCapalooza 2024 hosted at Loyola Marymount University! Please drop by our table on Wednesday, Feb. 28th to learn more about Sim...
Posted on Feb 21, 2018 by Admin
We are looking forward to attending our first Electronic Resources & Libraries (ER&L) conference in Austin, TX! Visit us at Table #510 for a closer look at SimplyAnalytics – the b...
Posted on Jun 08, 2023 by Admin
We are excited to announce Mansi Nishit Trivedi as the winner of the 2023 BRASS Student Travel Award sponsored by SimplyAnalytics! Mansi, a Master of Information student at Dalhousie, has...
Posted on Jan 28, 2010 by Admin
Come visit the Geographic Research booth at the Ontario Library Association Super Conference, February 24-27, 2010 at the Metro Toronto Convention Centre. The Ontario Library Association ...