Go up
Visualizing Preferences in SimplyMap: Credit Cards
Posted on Jun 02, 2016 by Admin
Three weeks ago we utilized the SimmonsLOCAL data set to visualize contiguous America’s mayonnaise brand preference. Staying with the American visualization theme, this week’s report will map the US as it relates to the brand of credit card they own.
To create these maps, we tapped into the Nielsen Financial CLOUT data package. Nielsen Financial CLOUT is a database that contains current year (CY) and five year (FY) projections of market penetration and dollar balances for more than 100 financial products. These modeled estimates and projections include all basic banking products and auxiliary services, such as checking accounts and bill pay, and other services, such as investments and retirement accounts.
The four mapped % Households Owning variables can be found at this path in SimplyMap: Financial CLOUT » Credit Card Products » Bank Credit Card Products
American Express Blue/Clear/Co-branded Card
MasterCard
Discover Card
VISA Card
American Express Blue/Clear/Co-branded
MasterCard
Discover Card
Visa
Some interesting points to note from this data:
1. American Express Blue/Clear, while the least popular card overall has concentrated ownership towards the western US.
2. Visa appears to be the most popular card (using the legend as reference).
3. The rural southern US counties tend to rank among the lowest in credit card ownership.
4. The northeast ranks among the higher counties across all credit cards.
Comparing the data across the US at large reveals the following:
% Households Owning American Express Blue/Clear/Co-branded Card - 14.63%
% Households Owning Discover Card - 21.51%
% Households Owning MasterCard Card - 42.46%
% Households Owning VISA Card - 58.30%
We hope you enjoyed this week’s SimplyMap report - stay tuned for more!
More from SimplyAnalytics
Posted on Jan 24, 2009 by Admin
Men's Health magazine took a look this month at where our wireless habits are most out of control. Their methodology includes the use of SimplyMap: First, we crunched data from SimplyMap...
Posted on Feb 24, 2023 by Admin
We are excited to attend SCELCapalooza 2023, a three-day conference for academic and research librarians in Southern California. The Vendor Day showcase will take place on March 1st, 2023...
Posted on Mar 13, 2023 by Admin
Hello readers! Today, we’re excited to officially introduce the Location Query Report in SimplyAnalytics. The Location Query Report is a powerful feature in SimplyAnalytics that allows us...
Posted on Jun 21, 2022 by Admin
Hello readers! We hope you’re having a great day. Today we are featuring 5 commonly asked questions about the American Community Survey dataset that’s available to all customers in Simply...
Posted on Oct 23, 2009 by Admin
SimplyMap was highlighted in the Wake County, NC Public Library Business Blog today as a valuable tool for business planning. Wake County has access to SimplyMap through NC LIVE, a statew...
Posted on Jul 30, 2008 by Admin
Cornell’s Albert R. Mann Library has subscribed to SimplyMap. They provide some tips and access to the SimplyMap Quick Reference Guide, variable list, and some information on the EASI dat...
Posted on Sep 01, 2008 by Admin
The King County Library System in Washington State now subscribes to SimplyMap, and has published a brief review on their blog, Library Talk.
Posted on Apr 30, 2008 by Admin
Doreen Harwood, Business Librarian from the University of Washington has developed a series of detailed tutorials on using SimplyMap. The tutorials, which are Flash-based and interactive,...
Posted on Nov 22, 2016 by Admin
We will be exhibiting at ALA Midwinter in Atlanta, Georgia in January. You can find the GRI team at Booth 1155, where we will be catching up with customers old and new, and sharing some e...
Posted on Jan 23, 2024 by Admin
We are excited to again make the trip to Los Angeles for SCELCapalooza 2024 hosted at Loyola Marymount University! Please drop by our table on Wednesday, Feb. 28th to learn more about Sim...