Go up
From the Help Desk: How to Analyze all PRIZM Segments at Once
Posted on Dec 02, 2019 by Admin
Hi everybody! We’re back this week with another question from our Help Desk. This time featuring SimplyAnalytics Canada. Let’s get started!
Question: How can I analyze all of the PRIZM5 segments for my target area so I can identify the most common segment?
Note: For those unfamiliar with the PRIZM data, this dataset is a marketing segmentation system where households are grouped into one of 68 unique segments based on: demographics, lifestyles, consumer behaviour and settlement patterns in Canada. These segments help you understand what customers are buying, doing and thinking. This is ideal for target marketing, trade area analysis, merchandising and media planning.
Please give us an email if you would like a free trial to the PRIZM data - it is available for both SimplyAnalytics USA and SimplyAnalytics Canada.
Answer: The quickest and easiest way to analyze many similar variables at once is to utilize the Related Data Table. The Related Data Table automatically adds in any similar variables to your chosen one. In this example, we’ll add one PRIZM segment, and the report will add all of them in. This can be used with any variable or dataset - give it a try!
Here’s how:
1.) Click on New View towards the top right, then create under Related Data Table
2.) Within the Data block, select any of the PRIZM segments, close the panel, and click on Done.
3.) The report will automatically add all PRIZM segments in the category you selected (households, in this case). Click on your location and Sort Descending to view the top segments in the given area. This is a powerful tool for users who want to market a product to a specific segment.
BONUS TIP: Within the Data Documentation page in the Support dropdown (top-right) users have access to the 2019 PRIZM Marketer's Handbook. Check out the super helpful Quick Reference PRIZM Guides on page 212 and 234. This is a great starting point for marketers to determine which PRIZM segments they want to focus on depending on age, children, urbancity, income, etc. For example, if you want high income suburban young families, you'd want Pets & PCs. You can favorite that PRIZM Segment, and use it in a Ranking Report to find out where all the Pets and PCs folks live in your requested geography.
That’s it for this week’s blog! Stay tuned for more.
More from SimplyAnalytics
Posted on Nov 28, 2023 by Admin
Hello readers! We are happy to announce that SimplyAnalytics has successfully migrated to the Census 2020 boundaries on Sunday, November 19th. This blog will talk about what that is, what...
Posted on Jun 07, 2011 by Admin
We will be exhibiting at the Special Library Association Annual Conference in Philadelphia and the American Library Association conference in New Orleans later this month. Come and visit ...
Posted on Mar 02, 2018 by Admin
In this week’s blog we’ll take a look at how to enter an address in SimplyAnalytics to find the Census Block Group or Census Tract. Let’s get started! Use Case: You want to analyze the ar...
Posted on Dec 11, 2015 by Admin
With the final week of the college football season in the books, and bowl game selections having just taken place, we wanted to search within SimplyMap to see if any data pertaining to co...
Posted on Feb 23, 2012 by Admin
Geographic Research, Inc. will be exhibiting at the Public Library Association (PLA) Conference. Visit us at Booth 2329 to learn more about SimplyMap and enter our raffle for a new com...
Posted on Apr 30, 2020 by Admin
We find ourselves in the middle of an unprecedented crisis the likes of which most of us have never experienced before, and hopefully won’t have to experience again. There is the occasion...
Posted on Feb 24, 2019 by Admin
We will be exhibiting at SCELC* Vendor Day on March 14th. Visit us at table 510 and attend one of our two sessions demonstrating SimplyAnalytics. The presentations will highlight newly av...
Posted on May 24, 2023 by Admin
SimplyAnalytics is excited to attend. Swing by booth 1733 for a brief demo, and discover how our user-friendly demographics, business, health & marketing data analytics and visualizat...
Posted on Dec 09, 2014 by Admin
In this week’s SimplyMap blog post, we set out to discover which large US cities spend the most money per year on their pets. To find this out we used the variable, “Pets, Household Avera...
Posted on Dec 15, 2014 by Admin
Visit the SimplyMap team at the ALA Midwinter Meeting in Chicago late January. We will be at booth #2824 offering product demonstrations, tips & tricks, and of course Ghirardelli Choc...