Go up
Exploring SimplyMap Data: Make of Vehicles
Posted on Aug 02, 2016 by Admin
Did you know that you can use SimplyMap to identify which make and model of vehicle is most prevalent within any location in the United States? In this week’s SimplyMap report, we’ll take a look at the SimmonsLOCAL data set to identify the top vehicle brands in select cities around the US. Let’s get started!
First, open up a Standard Report. For this example, we’ll focus on which domestic and foreign vehicles have been most recently acquired within our target areas. Accordingly, we will utilize the Use All Variables feature to add all variables within the two folders:
- DOMESTIC-MOST RECENTLY ACQUIRED
- FOREIGN-MOST RECENTLY ACQUIRED
When you close out the variables panel, a report for the United States is generated. Utilizing the Sort Descending feature, you can determine the top represented domestic and foreign cars that have been most recently purchased.
Results for the US:
- Ford - 34,042,678
- Chevrolet - 31,309,261
- Toyota - 24,672,205
- Honda - 15,937,231
- Nissan - 12,314,586
Now let’s take a look at the results for a few other cities:
Boston:
Dallas:
San Francisco:
If you want to see more detail on a particular model from a brand, utilize this path and add/sort all models from the brand: SimmonsLOCAL » AUTOMOTIVE » DOMESTIC VEHICLES - MAKE/MODEL » MOST RECENTLY ACQUIRED - DOMESTIC or FOREIGN
For example, looking at Boston, MA and adding all Toyota models reveals the following:
It looks like Boston is a big fan of Toyota Corollas. This data is available down to the block group level, so feel free to find out which make and model of vehicle is popular within your own neighborhood - stay tuned for more!
More from SimplyAnalytics
Posted on Jun 02, 2017 by Admin
We can't wait for ALA Annual this Summer, and the opportunity to share SimplyAnalytics with the ALA community. Stop by the SimplyAnalytics booth (1339) and take a peak at what we've been ...
Posted on Sep 05, 2019 by Admin
We are pleased to be exhibiting again at the Charleston Library Conference, on Tuesday November 5th, 2019. The Vendor Showcase will be held in the Gaillard Center Grand Ballroom (95 Calho...
Posted on Apr 30, 2008 by Admin
Doreen Harwood, Business Librarian from the University of Washington has developed a series of detailed tutorials on using SimplyMap. The tutorials, which are Flash-based and interactive,...
Posted on Oct 23, 2009 by Admin
SimplyMap was highlighted in the Wake County, NC Public Library Business Blog today as a valuable tool for business planning. Wake County has access to SimplyMap through NC LIVE, a statew...
Posted on Feb 26, 2014 by Admin
The Statewide California Electronic Library Consortium is holding another packed week of workshops and networking during the SCELCapalooza event in March 2014. Geographic Research will b...
Posted on Jul 19, 2016 by Admin
Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL ...
Posted on Dec 15, 2014 by Admin
Custom Locations allow SimplyMap users to combine several locations into one larger region. For example, you can use this feature to combine three adjacent ZIP Codes to create your study ...
Posted on Jun 08, 2015 by Admin
In this week’s report we take a look at one folder found within SimplyMap’s SimmonsLOCAL data package. SimmonsLOCAL is a powerful targeting and profiling system that provides insights int...
Posted on Oct 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the tags feature and demonstrate how it can be useful for you as you work in SimplyMap. SimplyMap users can have up to 20 tabs open i...