Go up
Thanksgiving Data - Macy’s Parade
Posted on Dec 03, 2015 by Admin
With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis.
First, open the Variables panel and click on Search. Type in “Thanksgiving” in the available box.
The results display a total of 12 variables related to the keyword ‘Thanksgiving’.For fun, we also searched the keyword: turkey. Care to take a guess how many turkey related variables are in SimplyMap?
If you guessed 122, you’re right! There is a grand total of 122 variables related to the word ‘turkey’, ranging from:
% Households Traveling - Foreign Travel (Including Alaska & Hawaii): Countries or destinations visited: Turkey, 2014
to variables such as:
% Households Using - Chicken & Turkey Fresh Or Frozen: Used in last 6 months, 2014
Interesting! Now returning to our original Thanksgiving search we decided to find out the estimated expected number of viewers for this year’s Macy’s Thanksgiving Parade.
Click on New Tabular Report > Standard Report
The Thanksgiving variables are located in the SimmonsLOCAL folder. The SimmonsLOCAL data set is a premium add on module available for trial or purchase and includes over 60,000 data variables.
Navigate through this path: SimmonsLOCAL » CABLE/TELEVISION/RADIO » TV - SPECIAL PROGRAMS & SPECIAL EVENTS » MACY'S THANKSGIVING DAY PARADE (NBC)
Choose the four variables within the folder, and close out the Variables panel to generate your report for the United States.
Results:
It’s estimated that over 54,000,000 people in the US responded that they had seen the Macy’s Thanksgiving Parade in 2014, with over 42,000,000 responding that they plan to watch the next event!
We hope you enjoyed this week’s report. Stay tuned for more SimplyMap tips and reports.
More from SimplyAnalytics
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior an...
Posted on Nov 03, 2017 by Admin
This week we’ll talk about one of our favorite features in SimplyAnalytics - the custom combination location. This feature is a simple and effective means to create custom geographies whe...
Posted on Dec 15, 2014 by Admin
Stop by the Geographic Research booth at the Ontario Library Association Super Conference to check out SimplyMap Canada. The conference will take place January 28-31 at the Metro Toronto ...
Posted on Feb 17, 2015 by Admin
Our recent trip to Chicago exhibiting at the ALA Midwinter Meeting inspired this week’s SimplyMap blog post. Today, we’re going to demonstrate how to use business points in SimplyMap to a...
Posted on Aug 13, 2015 by Admin
In this quick SimplyMap report, we use Census data to help us identify which city in the United States has the highest percentage of residents who reported walking to work as their mode o...
Posted on May 17, 2012 by Admin
We will be exhibiting at the American Library Association (ALA) Conference in Anaheim Friday June 22nd - Monday June 25th. Visit us at Booth 421 to learn more about SimplyMap and enter ou...
Posted on Jun 21, 2022 by Admin
Hello readers! We hope you’re having a great day. Today we are featuring 5 commonly asked questions about the American Community Survey dataset that’s available to all customers in Simply...
Posted on Sep 28, 2018 by Admin
Welcome readers! Today we have a quick feature highlight that will assist you in browsing and searching for data variables. All data variables have a path where they reside within their d...
Posted on Dec 15, 2014 by Admin
Custom Locations allow SimplyMap users to combine several locations into one larger region. For example, you can use this feature to combine three adjacent ZIP Codes to create your study ...
Posted on Jun 08, 2015 by Admin
In this week’s report we take a look at one folder found within SimplyMap’s SimmonsLOCAL data package. SimmonsLOCAL is a powerful targeting and profiling system that provides insights int...